Strategic Communication: Origins, Concepts, and Current Debates
ABC-CLIO, 2011 - 240 Seiten
This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.
But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master--and win--the war of ideas through fully integrated and synchronized communications and actions.
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The Promise and Peril of Strategic Communication
Chapter 2 What Is Strategic Communication and What Should It Be?
Chapter 3 History of Public Diplomacy and Strategic Communication
Chapter 4 Who Does Strategic Communication?
Chapter 5 Challenges Facing US Strategic Communication
Chapter 6 Improving Strategic Communication
Chapter 7 Conclusions and the Way Ahead