Strategic Management: Awareness & Change

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Cengage Learning EMEA, 2010 - Business & Economics - 802 pages
The new edition of Strategic management by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.
 

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strategic planning process

Contents

Understanding strategy and strategic management
2
Introducing strategy and strategic management
4
2 Marks and Spencer plc
14
4 The Business Models for Dell
23
5 The National Trust
32
6 Richard Branson and Virgin
40
7 McDonalds
58
Strategic positioning
65
Chapter 9
395
2 Wynn Las Vegas
406
4 J K Rowling
413
7 Richer Sounds
421
8 Bill Gates
428
Summary
438
Chapter 10
443
2 BUPA
452

1 PartyGaming
68
3 Royal Bank of Scotland and
76
4 The Recorded Music Industry
84
Netflix and DVD
92
7 Regulation and Developments
101
9 Ann Summers
112
10 eBay
119
Internet and library projects
122
Chapter 3
133
3 Hornby Hobbies
140
5 Team New Zealand
154
6 Betfair
162
7 Burberry
177
Summary
183
Summary
221
Chapter 5
224
2 IKEA
233
3 Club Mediterranee
245
4 Aiptek
256
Strategic analysis and choice
263
Chapter 6
265
2 The Republic of Tea
272
3 Trade Plus Aid
286
5 The Cooperative Bank
299
Strategic success
308
2 Classic FM
324
Summary
329
Chapter 8
333
An introduction to strategy creation and planning
344
1 EasyGroup
346
2 Eclipse Aviation Great
357
4 Rio Tinto
372
5 Starbucks
382
Strategic leadership entrepreneurship
394
5 AirtoursMy Travel
459
7 Nokia
468
8 Airbus and Boeing
488
Summary
489
Issues in strategic growth
499
Chapter 11
501
2 Delta and Northwest Airlines
515
4 Yorkshire Waters Onion
528
6 Ajisen Ramen China
539
International strategy
547
3 Bata Shoes
556
Summary
582
Chapter 13
586
4 Kim Winser Pringle
600
7 William Kendall Turnaround
609
8 Woolworths Zavvi
617
Strategic management
627
Chapter 14
629
1 The National Health
638
4 Nestle
648
Leading change
662
Chapter 15
663
2 Dominos Pizza
672
3 The UK National Health
678
4 Transformational Change
690
5 Walt Disney Corporation
701
Summary
704
Chapter 16
709
2 ICI and Zeneca
717
3 The AA RAC and Green Flag
726
Summary
772
Glossary
785
Copyright

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About the author (2010)

Frank Martin is the author or coauthor of twenty books. A frequent collaborator, he has written books with such notable personalities as Nicky Cruz, Jerry Jenkins, Tim LaHaye, Dr. O. S. Hawkins, Wally Armstrong, and Jimmy Evans. He lives in Colorado with his wife, Ruthie, and their two children. For more information, please visit www.frankmartin.net.

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