Strategic Management of E-Business

Front Cover
Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the strategies being employed by firms in a range of different industry sectors. It has been written for students taking MBA, final year undergraduate and executive education courses, and will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Stephen Chen helps the reader develop the knowledge and skills required in the formulation and implementation of strategies for businesses competing in electronic markets.

Starting from the basics, the book reviews current academic research and practice in e-Business strategy and integrates thinking on various issues that need to be considered in e-Business, including:
* An overview of the key technologies currently used for e-Business and their strategic implications
* An understanding of the strategic, marketing and organizational implications of e-Business
* An appreciation of the broader context of e-Business by discussing economic, social and legal implications
Supplementary materials for lecturers adopting Strategic Management of e-Business are available.

"The author has produced a very good manuscript that links academic theory to practice" GLYN DAVIS, UNIVERSITY OF TEESSIDE

"A timely textbook clearly setting out which management and business theories are fundamentally changed by developments in e-commerce. A clear and highly relevant textbook for all academics in business schools today." CHONG JU CHOI, CAMBRIDGE UNIVERSITY

"Strategic Management of e-Business blends up-to-date management theory with real world examples to give the most comprehensive set of tools to aid managers evolve their businesses in the digital world." Peter Spark, CEO, Ecsponent

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Contents

The basics of ebusiness technology
32
Discussion questions
73
The markets for electronic commerce
75
Copyright

18 other sections not shown

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About the author (2001)

STEPHEN CHEN is Lecturer in Strategic Management at Manchester Business School and has previously taught at Henley Management College, City University Business School and the Open Business School. His original interests and studies were in natural sciences before he switched to business and management. His career since has spanned both the practical and academic sides of business. This includes practical experience in IT, marketing and strategy in industry, MBA studies at Cranfield School of Management and INSEAD, PhD research at Imperial College, London on the development of core capabilities in multimedia industry and an ESRC postdoctoral research fellowship at City University Business School on management of knowledge and intellectual property in multimedia industries. His current research focuses on the management of strategic change brought about by e-business in industries and firms, new e-business models and successful e-business entrepreneurs.

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