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Designed to be a textbook, in general, this book gives a comprehensive overview of the problems associated with sports marketing, with particular focus on the Australian market. It discusses the ... Read full review
Sport and television
The place of the facility
Coordinating and controlling marketing strategy
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activities advertising ALEGG ambush marketing associated athletes attendance attractive audience Australian Football League Australian Open baseball basketball benefits brand campaign chapter club communication competition consumption cost cricket customers demographic determine discussed ensure evaluation event example facility factors fans Figure goals golf Greg Norman HEADLINE STORY identify impact important increase involvement licensing program logo major market research marketing mix marketing strategy marketplace Melbourne Melbourne Park membership merchandise million National Basketball League objectives Olympic Games one-day cricket participation pay-television planning players potential professional sport promotion mix promotion strategy public relations purchase relationship revenue rugby league SAHF season service quality Seven network soccer specific spectators sponsee sponsor sponsorship sport industry Sport Management sport marketer sport product sport promotion sporting organisation's sporting organisations Sportview Stage success Sydney taekwondo telecast tennis Tennis Australia tickets trademark variables World Series Cricket
Page 93 - Reliability: Ability to perform the promised service dependably and accurately Responsiveness: Willingness to help customers and provide prompt service Assurance: Knowledge and courtesy of employees and their ability to inspire trust and confidence Empathy: Caring, individualized attention the firm provides its...
Page 197 - ... a business relationship between a provider of funds, resources or services and an individual, event or organisation which offers in return some rights and association that may be used for commercial advantage.
Page 309 - Group, from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright 1985, 1998 by Michael E. Porter. All rights reserved.
Page 94 - Dimensions of service quality Tangibles Reliability Responsiveness Competence Courtesy Credibility Security Access Communication Understanding the customer Aft.