Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management

Front Cover
Imperial College Press, 2003 - Technology & Engineering - 396 pages
0 Reviews
Attempting to bridge business management and scientific management practices so as to foster better understanding between the two entities, this book focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
1
The Windex 1200 Aircraft Development
15
Anderson Research Institute Marketing of a
25
Flatplains Robotics International
39
Product Concept Development in a Competitive
55
Phytoremediation A Natural Solution to Environmental
63
Commercialization and Survival of Innovation
81
Management Training Issues in EngineeringDriven
95
SSI Technologies A
165
Lifton Hydra Team
185
Eggsercizer The Worlds Smallest Exercise Machine
215
Getting a Product from the Laboratory
241
Todd Baileys Sharpe TBS Incorporated A Companys
267
SH a s A Company in Search of its Market Options
291
Intuit Proseries A
313
Commercialization of New Technology
335

The Rover Project A Corporate StartUp Within TechCo
111
Business Analysis and Market Potential
137
Lifeline Therapeutics
145
Borono198 New Product Marketing Strategy
353
Integration of Material
385
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information