Strategic Electronic Marketing: Managing E-business

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SouthWestern College Pub., 2001 - Database marketing - 342 pages
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate students courses in e-commerce.

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Contents

introduction to EBusiness
3
chapter e understanding EBUSiness Technology
23
EBUSi neSS COMMUni Cdti OH
51
Copyright

18 other sections not shown

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About the author (2001)

Brad Alan Kleindl is an Associate Professor of Missouri Southern State College in Joplin, Missouri.

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