Strategic Issues Management: Organizations and Public Policy Challenges
Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions.
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Tactics of Issues Identification Scanning
Creating an Issues Monitoring and Analysis Team
Stakeholders and Target Audiences
A Case of Failed Corporate Responsibility
Getting the House in Order
Special Interest Activists as Foes or Allies
The Rationale for Organizations Speaking as Citizens
Internal Revenue Service
Media TechnologiesNew and Old
Media Effects in a Multitiered Society
What Is the Future of Issues Communication?
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