For courses in Strategic Management at the undergraduate senior level, or at the MBA introductory level.This comprehensive text provides an engaging look into new and traditional strategic management topics. Hunger and Wheelen's thorough coverage of topics helps students develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
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21st Century Global Academy of Management activities Airlines analysis assets become board of directors budgets Business Strategy business unit cash Century Global Society Chapter company's competitive advantage competitive strategy competitors corporate culture corporate strategy corporation's costs customers Dean Foods employees Environmental Scanning evaluation and control example external firm firm's functional groups Growth-Share Matrix home appliance hypercompetitive improve increase industry innovation integration internal investment joint venture Magic Chef manufacturing market share mass customization matrix Maytag Corporation measures ment mission multinational corporations needed objectives operations organizational outsourcing performance personal computers policies Procter & Gamble product lines profit programs Reebok responsibilities sell shareholders Source Stage stakeholders strategic audit strategic decisions strategic factors strategic planning strategy formulation structure success suppliers SWOT analysis tion top management trends value chain Wall Street Journal Wheelen