Strategic Management: Concepts and Cases
Thompson/Strickland is the strategic management market leader by a wide margin. The eleventh, or alternate, edition of the book contains exactly the same text as the 10th edition but includes all new cases. With so many business schools offering a strategic management course every term, the case collection in any one edition "wears out" after a few terms. The strong desire of adopters for fresh cases, together with welcome and much needed growth in the supply of first-rate cases being developed each year makes it necessary for us to institute a short case revision cycle and provide a second collection of cases to choose from. The 10th edition, with all its various components, will be available throughout the life cycle of the 11th edition.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Strategic and Financial Objectives of WellKnown Corporations
Developing a Strategic Vision Setting
INDUSTRY AND COMPETITIVE ANALYSIS
55 other sections not shown
Other editions - View all
Acer achieve acquisition activities advertising areas assets attractive beer Black & Decker brand brokerage brokers building business units buyers Campbell cash Church's Chicken coffee company's competencies competitive advantage competitive capabilities competitors consumer corporate costs countries create culture customers differentiation distribution diversified Dunlap earnings efforts electronic employees equipment executives Exhibit experience curve effects firm's firms franchise Fraser River functional global growth Harvard Business Review implementation improve income industry industry's infomercial Internet investment KUVO long-term low-cost manufacturing market share McDonald's million Nintendo offered OfficeMax on-line operating opportunities organization organizational PepsiCo percent performance plant PlayStation portfolio potential profit purchased restaurants retail revenues rivals Schultz segment shareholders soup Starbucks Strategic Management strategy-making success suppliers sustainable competitive advantage targets Total trading value chain video game