Strategic Marketing for Educational Institutions

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Prentice-Hall, 1995 - Business & Economics - 484 pages
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Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

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Contents

The Education Marketplace
3
Providing Quality Service
31
Identifying and Researching Marketing Issues
65
Copyright

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About the author (1995)

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

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