Strategies and Tools for Corporate Blogging
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
* Provides tools for companies to interact with customers through blogging communities
* Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies
* Describes how to optimize blog articles for blog search engines and provides content strategies
* Provides companies the planning tools to evaluate its blogging community and company resources for effective blogging
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1 The Need for Blogger Relations
2 Determining If Your Organization Should Blog
3 Developing a Blogger Relations Strategy
4 Blogging Guidelines for Companies
5 Tools for Blogger Relations
6 Writing for Blogger Relations
7 Dialogue and the Art of Conversation for EffectiveBlogger Relations
Other editions - View all
advertising Alaska Airlines audience automobile blogging community Available beneﬁts blog article blog post blog publishing systems blog readers Blog started blog’s blogger answer comments blogger relations blogging strategy Blogsurvey Blog brand build cars coComment Commenting turned comments received company blog company’s connect conversation corporate blog corporate blogger Corporate Blogging Survey credibility D/N Blogger background Del.icio.us difﬁcult discussion effective blogging employees FastLane feed search engines feedback ﬁnd ﬁnding ﬁrst Google important industry Interaction elements allowed Internet issues jeff jarvis john Cass 2005 journalists keywords Macromedia marketing Masi Microsoft monitor Movable Type networking tools enabled podcast relevant Rick Short RSS feed search search engine optimization social media websites Social networking tools spam Stonyﬁeld Farm story Technorati tracking tools trafﬁc TypePad users Volume of comments web feed WordPress writing a blog Yes Trackbacks allowed YouTube