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The Problem of Declining Demand
The Firms Choice of Endgame Strategies
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acetylene plant advertising Airco Allied Chemical aluminum American Enka appliance assets automatic drip coffee-maker Avtex Fibers baby foods BASF Beaunit Beech-Nut Foods calcium carbide capacity cellulosic cellulosic fibers cigar brands cigar companies cigarmakers colator competitive competitors Consolidated Cigar consumed Corning Glass costs Culbro declining business declining demand Diamond Shamrock distribution dustry economic exit barriers electric percolator coffee-makers endgame business endgame product endgame strategies Enka equipment expected firm's firms FMC Corporation Gerber Products GTE Sylvania important inventory investment lower-priced manufacturers million pounds monomer natural soda ash niches Olin Corporation operations percent possessed PPG Industries price increases Proctor-Silex profitable rayon rayon plants rayon staple receiving tubes receiving-tube reinvestments relatively replacement market retailers Rohm & Haas sales volume sell shelf space soda-ash producers sold strategic exit barriers strategic groups suppliers Swift & Company Sylvania synthetic soda synthetic soda-ash plant Tenneco tion tobacco traits Union Carbide welding West Bend