Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets

Front Cover
Peter W. Turnbull, Jean-Paul Valla
Routledge, 1989 - Administración de mercadeo - 310 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The French Approach to Europe
11
The German Approach To Europe
79
The Swedish Approach to Europe
127
Copyright

7 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information