Structures for Strategy: The Promotions Plan

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Morgan James Publishing, Jan 1, 2009 - Business & Economics - 200 pages
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"...promotions decisions have long term consequences both positive and negative and must be deployed with diligence."
The Structures for Strategy Promotions Plan is a strategy-crafting tool ideal for market communications planning.
This formula is of specific interest to promotion, pr & sales managers for use as a comprehensive checklist in addressing strategic exposures.
PROMOTIONS PLANNING is about the integration of promotional elements such as advertising, direct response, identity and image communication focused on revenue aims.
Accuracy of exposure and correctness of processing ensures tightest targeting at segment sensitivities and responsiveness.
Useful for the:
*SBU/General/Corporate Manager
*Small Business Owner
*Entrepreneur
...seeking to ensure that the brand they manage is deployed with the best results.
The unique design of the framework templates and methodology, utilized throughout the planning format, provides a pathway towards a highly-focused communications campaign.

 

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Contents

How To Use The Structures For StrategyTM Planning Frameworks
1
The Promotions Plan
3
Promotions Plan Sub Structure Frameworks Elements Prompt Guides
11
Strategy Execution Tasks
47
The Implementation Plan
57
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About the author (2009)

ALLEN H. MUNRO was born in South Africa and holds an MBA in Strategic Marketing from the University of Hull in Great Britain. He is the founder and managing director of Strategic Encounters (Australia) Pty Ltd & Strategic Encounters CC South Africa. He resides permanently in Sydney, Australia, and retains family interests in both South Africa and Australia.
Allen has a long history in prime consulting assignments within medium and large organizations in the United Kingdom, South Africa and Australia in the ?eld of strategic planning, strategy execution and senior executive training.
He dedicates much of his time to the development of post- graduate entrepreneurs as a part time lecturer and mentor

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