Student Workbook to Accompany Crisis Communications: A Casebook Approach

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Routledge, Nov 12, 2012 - Language Arts & Disciplines - 128 pages
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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

 

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Contents

Then and Now
1
Chapter 2 Managing a Crisis
9
Chapter 3 Crisis Communications Theory
17
Chapter 4 Textbook Cases
25
Chapter 5 Rumors and Cybercrises
35
Chapter 6 Natural Disasters
43
Foreign and Domestic
53
Chapter 8 Death and Injury
69
Chapter 9 ConsumerCaused Crises
79
Chapter 10 The Crisis Communications Plan
89
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