Studying Audiences: The Shock of the Real

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Psychology Press, 1996 - Performing Arts - 172 pages
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Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as `a new and exciting phase' in audience research, researchers turned their critical attention to groups of `ordinary people' watching television, combining interviews and participant observation with textual analysis of television programmes. This early research attempted to document the premises of theories of spectatorship and reception.
In a comprehensive analysis of the origins and achievements of the `cultural studies audience experiment', Virginia Nightingale evaluates five projects which helped to shape the field of television audience research, including Charlotte Brunsdon and David Morley's work on Nationwide, Ien Ang's Watching Dallas and David Buckingham's study of EastEnders and its audience.
Nightingale traces how central tenets within audience studies have been challenged by discourses of post-colonialism, fan activism and new theories of writing, arguing that audience research is necessarily a multi-faceted activity.
 

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Contents

An audience perspective and media criticism
1
Encodingdecoding
21
Key concepts and alternative rallying points
40
The new phase in audience research
59
Critical transposition
94
Cultural translation
107
Audience
126
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About the author (1996)

Virginia Nightingale is Associate Professor in the School of Communication, Design and Media at the University of Western Sydney, Australia. Her research focuses on audience theory and research practice. She is the author of " Studying Audiences: The Shock of the Real " (1996).

Karen Ross is Reader in Mass Communications at Coventry University, UK. She has published extensively in the broad area of audience identities. Her recent books include " Mapping the Margins " (2003), " Women, Politics, Media " (2002) and " Black and White Media " (1996).

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