Subliminal: How Your Unconscious Mind Rules Your Behavior

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Knopf Doubleday Publishing Group, Apr 24, 2012 - Psychology - 272 pages

From the bestselling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), a startling and eye-opening examination of how the unconscious mind shapes our experience of the world.
 
Winner of the 2013 PEN/E.O. Wilson Literary Science Writing Award
 
Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.

 

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LibraryThing Review

User Review  - ajlewis2 - www.librarything.com

Good coverage of the topic for the layman. It is written with interesting stories that make it readable. I found the last 2 chapters less readable than the rest due to the number of studies presented ... Read full review

LibraryThing Review

User Review  - SheilaDeeth - www.librarything.com

Written in a pleasing conversational style, Leaonard Mlodinow’s Subliminal is not a book of lectures or a science text, but it is an intriguing and enticing introduction to the advantages and ... Read full review

Contents

Prologue
3
The New Unconscious
11
The hidden role of our subliminal selves
30
The twotier system of the brain
52
How the brain builds memories
79
PART THE SOCIAL UN CONSCIOUS
107
Sorting People and Things
145
InGroups and OutGroups
161
Feelings
176
The nature of emotions why the prospect of falling
187
Self
196
Acknowledgments
221
Index
249
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About the author (2012)

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard’s Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman’s Rainbow and Euclid’s Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.
 
www.its.caltech.edu/~len

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