Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

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Theatre Communications Group, Incorporated, Jan 1, 1977 - Performing arts - 276 pages
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Contents

My Unabashed Enthusiasm for Subscription
3
The Slothful Fickle SingleTicket Buyer vs the Saintly
15
The Folly of Lets Have Subscription but Not Too Much
23
Copyright

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