Success Factors of Regional Strategies for Multinational Corporations: Appropriate Degrees of Management Autonomy and Product Adaptation
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Development of a Regional Success Factor Model for the Analysis of the Regional StrategySuccess Relationship
Success Factors of Regional Strategies A New Perspective on the Geographic Competitiveness of Multinational Corporations
Other editions - View all
Success Factors of Regional Strategies for Multinational Corporations ...
No preview available - 2013
analysis Banks Service sector Bartlett and Ghoshal bi-regional coordination electronics Manufacturing sector factors of regional financial services Service firm’s first-order variables formative measurement models Fortune Global 500 France Europe FSAs G€otz and Liehr-Gobbers geographic Germany Europe Ghemawat glass Manufacturing sector Homburg home-regional success illustration based inter-regional distance interaction variable Japan Asia-Pacific Kieser Krafft latent construct latent variables Liehr-Gobbers 2004 Management International Review materials and glass Merchandisers Service sector multicollinearity multinational Ohmae organizational petroleum and refining quality criteria refining Manufacturing sector reflective measurement models regional adaptation regional level regional management autonomy regional market regional orientation regional product/service adaptation regional strategies regional success factor relationship Rugman and Verbeke sample firms Sect services Service sector Stopford strategies of MNCs structural equation models structural model success factor model survey sample Telecommunications and utilities theoretical total research sample tri-regional United Kingdom Europe USA North USA NorthAmerica utilities Service sector