#SUCCESSFUL CORPORATE LEARNING Tweet Book01: Profitable Training by Optimizing Your Customer and Partner Education Organization, Book 1

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Happy About, Apr 20, 2012 - Business & Economics - 114 pages
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Every organization, large or small, expends time and resources in training its partners, vendors, and customers. This is only natural, since it is in the best interest of any organization that its product or service be optimally deployed or consumed. When the value and utility of a company's offering becomes fully appreciated by all stakeholders, then the road to success in marketing and selling becomes that much smoother. In spite of this being common knowledge, training efforts are often less than fruitful because a company's partner or vendor education organization is either loosely structured or not leveraged to its full potential. Training efforts therefore tend to pack a lighter punch than they should, or could.

With the right knowledge and insights, companies can streamline processes, increase revenues, and reduce expenses for their customer and partner education organization. In their latest book, "#SUCCESSFUL CORPORATE LEARNING tweet Book01: Profitable Training by Optimizing Your Customer and Partner Education Organization," corporate veterans "Terry Lydon" and "Mitchell Levy" show you the path to profitable training. Among the wisdom they share are ways to streamline communications and document and measure goals for your organization. Their ready-to-action insights touch upon niche areas like innovative incentives, which could include tying satisfaction surveys to bonuses.

As the authors show, several functions in a training department tend to be repetitive, including scheduling resources, communicating with customers, and reporting, and it can take some dogged detective work to identify them all. If you can streamline some or all of these repetitive areas, then it frees executives up for more strategic tasks, such as marketing or sales initiatives.

"#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization" is presented in the accessible and increasingly popular tweet format, a format that allows its readers to pick up bits and pieces of "profitable training" and immediately start to achieve great results.

"#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

 

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Contents

Foreword by Marshall Goldsmith
11
Know Your Market
13
Document Your Business
33
Automate Your Business
49
Various Ways to Market
63
Various Ways to Sell
89
About the Authors
107
Books in the THiNKaha Series
109
THiNKaha LearningTraining Programs Designed to Take You to the Next Level NOW
113
Back Cover
114
Copyright

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About the author (2012)

Terry Lydon, VP Product and Services at Rainmaker Systems, has spent the last 35 years helping customers, partners, and employees learn how to use and become more productive with their company's product and service offerings. His career experience includes technical support and customer education. Terry was one of the co-founders of ViewCentral, the company that pioneered the Software as a Service Learning Management System.

Mitchell Levy is author of a dozen business books and is CEO of Happy About whose business units focus on physical and ebook publishing (published over 175 titles) and corporate training. He's created over 70 physical courses at Silicon Valley universities, numerous online courses, and focused on the successful content delivery of over 500 speakers at large-scale conferences. He also sits on the board of directors of Rainmaker Systems (NASDAQ: RMKR) a leading global provider of B2B e-commerce solutions.

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