Successful Franchising

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McGraw Hill Professional, Jan 9, 2006 - Business & Economics - 208 pages
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Let a franchising guru show you how it's done.

A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action-immediately. You'll discover:

  • Everything you need to know about buying a franchise
  • How to franchise your own business
  • The pros and cons of franchising versus licensing
  • Insider tips for selling a franchise

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

 

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Contents

Part 1 Humble BeginningsThe Birth of a New Way of Doing Business
1
Part 2 So You Want to Buy a Franchise Do You?
19
Part 3 The Business MindSet
31
Part 4 Buying a Franchise
49
Part 5 Selling a Franchise
59
Part 6 Franchising Your Business
77
Part 7 FranchisingA Question of Relationships
93
Conclusion
117
About The Author
123
Recommended Reading List
125
The 18 Most Asked Questions about Working with an ActionCOACH Business Coach
127
Heres what others say about what happened after working with an Action business coach
136
Action Contact Details
139
Attention Business Owners
142
How do I become an ActionCOACH Business Coach?
143
LeverageThe Game of Business
145

Getting into Action
119

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Page 122 - Be who you want to be, do what you need to do, in order to have what you want to have. Positive thought without positive Action leaves you with positively nothing. I called my company Action International, not Theory International, or Yeah, I read that book International, but Action International. So take the first step — and get into Action. I ABOUT THE AUTHOR Bradley J. Sugars Brad Sugars is a world-renowned Australian entrepreneur, author, and business coach who has helped more than a million...
Page 97 - ... young hooligans who had taken to gathering there. All they did was change the type of music they played in the store. Instead of playing music teenagers listen to, they began playing classical music. Their client base changed virtually overnight. If you were to really analyze your business, you'll find that 20 percent of your customers account for 80 percent of your business. This is what I call, the 80-20 Rule. Do you know who your 20 percent is? These are the ones you should be concentrating...
Page 54 - It is unlawful to sell any franchise in this state which is subject to registration under this law without first providing to the prospective franchisee, at least 10 business days prior to the execution by the prospective franchisee of any binding franchise or other agreement, or at least 10 business days prior to the receipt of any consideration, whichever occurs first, a copy of the offering circular, together with a copy of all proposed agreements relating to the sale of the franchise.
Page 6 - The answer may surprise you. ln 2000, most analysts estimated that franchising companies and their franchisees accounted for $1 trillion in annual US retail sales from 320,000 franchised small businesses in 75 industries. Moreover, franchising is said to account for more than 40percent of all US retail sales.
Page ix - In 1965, 17-year-old Fred DeLuca and family friend Peter Buck opened Pete's Super Submarines in Bridgeport, Connecticut. With a loan from Buck for only $1,000, DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling throughout the first few years, the founders changed the company's name to Subway and began franchising in 1974.

About the author (2006)

Bradley J. Sugars is a world-renowned entrepreneur, author, and business coach who has helped nearly a million clients around the world find business success. Brad is the founder of Action International, a global network of business coaches with nearly 1000 offices worldwide. Brad and the Action International team have refined over 500 business strategies and systems that are used by Action business coaches on six continents.

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