Successful Self-Promotion for Photographers: Expose Yourself Properly
There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more.
In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.
What people are saying - Write a review
LibraryThing ReviewUser Review - RobertDay - LibraryThing
This is a UK edition of a guide produced by a major US photographers' agent. It is very obviously the distillation of years of experience; but it cannot be said to be value for money for aspiring UK ... Read full review
LibraryThing ReviewUser Review - bacharbin - LibraryThing
Very helpful information about getting the word out. Unfortunately, I think some of this is a bit dated now that digital and the web have really come along far in the past 3 years. But a lot of her ... Read full review
Focus Your Image
Structure Your Portfolio
Promote Yourself with Mailings
Make the Most of Portfolio Reviews
Other Marketing Methods
Make Your Marketing More Effective
APPENDIX A Terms and Titles Used in the Business of Photography
APPENDIX B More on Finding and Using a Photographers Agent