Successful Self-Promotion for Photographers: Expose Yourself Properly

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Potter/TenSpeed/Harmony, Feb 27, 2013 - Photography - 160 pages
2 Reviews
There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more.

In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.
 

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LibraryThing Review

User Review  - RobertDay - LibraryThing

This is a UK edition of a guide produced by a major US photographers' agent. It is very obviously the distillation of years of experience; but it cannot be said to be value for money for aspiring UK ... Read full review

LibraryThing Review

User Review  - bacharbin - LibraryThing

Very helpful information about getting the word out. Unfortunately, I think some of this is a bit dated now that digital and the web have really come along far in the past 3 years. But a lot of her ... Read full review

Contents

Cover
Focus Your Image
Structure Your Portfolio
Marketing Basics
Promote Yourself with Mailings
Make the Most of Portfolio Reviews
Other Marketing Methods
Make Your Marketing More Effective
APPENDIX A Terms and Titles Used in the Business of Photography
APPENDIX B More on Finding and Using a Photographers Agent
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About the author (2013)

Elyse Weissberg was a photo rep based in New York City. She was known in the industry for winning top accounts for her clients, as well as for the boundless energy, intelligence, and enthusiasm she brought to her work. Elyse Weissberg died an untimely death in July 2001.

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