Successful Seminar Selling: The Ultimate Small Business Guide to Boosting Sales and Profits Through Seminars and Workshops

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How To Books Ltd, 2004 - Business & Economics - 196 pages
CONTENTS: Part 1 - Successful Seminar Selling - How To Plan, Prepare and Market Your Events 1.1 Problems Facing Small Businesses 1.2 The Need to Change and Adapt 1.3 The Benefits of Seminar selling 1.4 Planning Your Seminars and Workshops 1.5 The Golden Rules of Marketing Your Seminars 1.6 Offline and online marketing and promotion 1.7 How to Dramatically Increase Your Profits from Seminars 1.8 How to Create Information-Based Products - Quickly Part 2 - Getting Your Business Message Across with Impact, Power and Authority 2.1 Presentation is Everything 2.2 Confidence 2.3 Clarity 2.4 Conviction 2.5 Connection Part 3 - What Happens Next? 3.1 Getting Feedback 3.2 Following Up Afterwards to Maximize Sales and Profits. Some Final Thoughts.
 

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Contents

Problems Facing Small Businesses
3
The Need to Change and Adapt
10
The Benefits of Seminar Selling
16
Planning Your Seminars and Workshops
30
The Golden Rules of Marketing Your Seminars
53
Offline and Online Marketing and Promotion
63
How to Dramatically Increase Your Profits from Seminars
102
How to Create InformationBased Products Quickly
128
Getting Your Business Message Across with Impact Power
137
Confidence
144
Conviction
157
Getting Feedback
169
Some FinalThoughts
182
Index
195
Copyright

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About the author (2004)

Philip Calvert is Senior Lecturer at Victoria University of Wellington, New Zealand. Prior to that he worked in a variety of academic and public libraries in the United Kingdom, Fiji, and Papua New Guinea. His research interests relate to performance measurement and library effectiveness, assessing service quality, journal quality, misconduct and misinformation, social inclusion and public libraries, and library funding.

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