Successful Cold Call Selling

Front Cover
American Management Association, 1989 - Business & Economics - 275 pages
"Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in person or by phone, the book shows you how to gain an audience that has top-level buying authority. You will learn how to: Gain confidence and conquer the fear of making cold calls Eliminate reluctance on the part of the buyer Design a cold-calling strategy for getting new business Avoid commonly used, ineffective words and phrases Find prospects from a variety of often overlooked sources Create an irresistible invitation to hear your presentation Relax even the toughest prospects Deal with indifference, skepticism, procrastination, and objections This is the ultimate blueprint for anyone who wants to master the art of cold-call selling."

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