Successful Event Management: A Practical Handbook

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Cengage Learning EMEA, 2004 - Business & Economics - 246 pages
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This is the essential guide for anyone who needs to know how to organize a special event?a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors? combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events. This is the essential guide for anyone who needs to know how to organize a special event?a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors? combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
 

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Contents

An introduction to events
2
Definitions and frameworks
3
Categories and typologies
4
Historical contexts and precedents
6
Characteristics of events
13
Summary
18
The market demand for events
19
Size and scope of the events market
20
Who spends what
110
Other sources of income
112
Sponsorship and public funding
114
Summary
118
References
119
The event venuefinding logistics and ambience
120
Finding the venue
121
Logistics
124

Determinants and motivations
25
The structure of demand for events
32
Summary
33
The events business supply and suppliers
35
public sector
36
private sector
38
Companies and their roles
40
Voluntary bodies committees and individuals
47
References
48
Social economic political and developmental implications
49
Social and community implications
50
Economic implications
54
Political implications
57
Developmental implications
59
Summary
62
Managing Events
63
Making a start
64
Getting organized
65
finding and testing an idea
68
The screening process
70
Progressing the idea
76
Summary
80
Events planning
81
The planning process
82
Objectives environmental search and informationgathering
84
Demand and operational planning
87
Financial planning
91
Marketing planning
92
Getting it together
94
Summary
95
Financial management and the budget
96
Objectives and financial planning
97
Creating a budget
100
The detailed budget
108
Creating the ambience
139
Summary
143
Marketing and public relations for events
144
The target market
145
How to influence the target market
149
The marketing plan
153
Marketing for a new event
155
Marketing for repeat events and new editions
158
Summary
163
Managing the event as a project
164
Risk management
168
Legalities and insurance
176
Systems setup and ticketing
178
Operational activities
181
Summary
187
References
188
The organization manager and the team during the event
189
Organization
190
Organizational effectiveness
193
professional or volunteer management?
196
Factors influencing the number and type of staff
199
Finding staff
204
Running the event on the day
208
Summary
213
Closedown evaluation and legacies
214
Closedown
215
Evaluation
220
Divestment and legacies
225
Summary
227
References
228
Glossary
229
Organizations in the events industry
233
Index
237
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