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THE SCOPE OF TELEMARKETING
The Spectrum of Telemarketing Applications
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account management advertising Answer Center asked AT&T Communications AT&T National AT&T National Sales average caller campaign cancer CAP'N CRUNCH catalog client Closz communication consultative selling consumer cost cross-selling customer service database dealers developed direct mail direct marketing direct response Dr Pepper Ed Sellers equipment example Exhibit field sales force fund-raising goal Gordon's Gin handle increase interview Jay Stewart Jim McAllister KitchenAid major marketing mix Memorial Sloan-Kettering Merrill Lynch million motivation National Sales Center needs offer opportunity Order Processing organization outbound person phone call phone hour phone number pledge potential Powell Taylor profit prospect purchase questions sales calls sales promotion sales support salespeople salesperson skills specialists specific Steve success survey techniques Tele Telemarketing applications Telemarketing Center Telemarketing program Telemarketing sales Telephone marketers toll-free number Uniroyal week White Castle X X X X Yellow Pages