Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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Oxford University Press, USA, Jan 26, 2012 - Business & Economics - 330 pages
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
 

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Contents

Introduction
1
Capturing Your Market Without Destroying It
9
Striking Where They Least Expect It
28
Maximizing the Power of Market Information
51
Moving Swiftly to Overcome Your Competitors
78
Employing Strategy to Master the Competition
118
Providing Effective Leadership in Turbulent Times
154
7 Putting The Art of Business Into Practice
188
Notes
205
Suggested Readings
216
Original Translation
219
Index
325
Copyright

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About the author (2012)

Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.

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