The Surprising Solution: Creating Possibility in a Swift and Severe World
"Bruce Piasecki's underlying theme in The Surprising Solution—that business can and will lead our society into this new and better world—is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability."
The world today is more swift, more severe… and has never been more full of opportunity.
The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising.
The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time.
Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.
PRAISE FOR THE SURPRISING SOLUTION
"The Surprising Solution is a must-read during this time of economic turmoil."
"This book should be read by all consumers and social and business leaders concerned about this new century. Bruce Piasecki writes in an engaging and readable style about items of consequence to your life and firm."
"Read this book and learn how today's business leaders are innovating, growing, and enhancing the economic performance of their companies while building long-term social, environmental, and moral capital for their shareholders."
"Read Bruce Piasecki's The Surprising Solution for your future, your family, and financial health."
SURVIVING THE "S-FRONTIER"
For nearly thirty years, Bruce Piasecki and his firm, AHC Group, have been helping companies become more socially responsive without sacrificing bottom-line success. Today, as we stand at what Piasecki calls the "S-Frontier," social responsiveness is no longer a choice — it is imperative for survival. In his new book, THE SURPRISING SOLUTION: Creating Possibility in a Swift and Severe World (SourceBooks, Inc.; November 2009), Piasecki offers practical, hands-on advice, supported by in-depth case studies of such corporations as Toyota , Suncor Energy, and Hewlett-Packard to explain precisely what companies can do to thrive in this new frontier.
How the S-Frontier Affects Product Development
A master of social response product development is Toyota, a firm with which Piasecki worked as a consultant for many years. "The core of Toyota's product strategy," he explains, "lies in its reading of public needs, in advance, to anticipate and build long-term markets for its products," he writes. Not only has Toyota, with its energy-efficient Prius, been on the forefront of automobile technology, it has, from the beginning, intended to install hybrid engines into ten core car models — demonstrating a powerful commitment to responding to social needs over the long-term.
How Leaders Can Meet the Challenges of the S-Frontier
Show Me the Money: How Companies are Valued in the S-Frontier
The Need for a Smart, Readjusted Form of Global Capitalism
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Companies are the future of changeUser Review - KSGreen - Borders
Dr. Piasecki reviews the challenges facing multi-national corporations and how the are responding in ways that help larger society as a whole. He puts forward the idea of Social Response Capitalism as ... Read full review
Great Reading!User Review - jkristof - Borders
In “The Suprising Solution”, author Bruce Piasecki provides an engaging overview of the pressing need to integrate social responsibility into the capitalist system, while at the same time emphasizing ... Read full review