Switch: How to Change Things When Change Is HardWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. |
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LibraryThing Review
User Review - jarlalex - LibraryThingProvides a tangible, workable framework for how to effect cultural change when one has limited resources, time, or other constraining factors. An interesting anecdote: When I started this book, the ... Read full review
LibraryThing Review
User Review - ssimon2000 - LibraryThingI read this book for two reasons. First, it was a selection on the 2014 Air Force Chief of Staff Reading List, and second, a coworker recommended it. As a management engineer, change is my job, or I ... Read full review
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action asked become behavior better building Business called campaign child clear create critical decision developed direction don't drug easy eating effort Elephant emotions employees environment example fact feel give goal going habits happen hard hope hospitals idea identity important instance it's kids kind knew lead less lives look manager meetings milk mindset months motivated move never nurses once parents Path patients percent person play positive Press problem question resistance Rider simply situation social solution start started step Sternin stop story success switch talk that's there's things tion triggers trying turn weeks what's York you're
Bibliographic information
| Title | Switch: How to Change Things When Change Is Hard |
| Authors | Chip Heath, Dan Heath |
| Edition | unabridged |
| Publisher | Crown, 2010 |
| ISBN | 030759016X, 9780307590169 |
| Length | 320 pages |
| Subjects | › › Business & Economics / Organizational Behavior Psychology / Personality Self-Help / Self-Management / General |
| Export Citation | BiBTeX EndNote RefMan |