Switch: How to change things when change is hard
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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LibraryThing ReviewUser Review - ssimon2000 - LibraryThing
I read this book for two reasons. First, it was a selection on the 2014 Air Force Chief of Staff Reading List, and second, a coworker recommended it. As a management engineer, change is my job, or I ... Read full review
LibraryThing ReviewUser Review - danoomistmatiste - LibraryThing
An interesting book about how to get a lot done with very little to no resources. How to think out of the box and be a real change agent. Use the free tools and resources and add a dash of your unlimited imagination and you end up with magic, powers that you never knew you possessed. Read full review