Switch: How to change things when change is hard

Front Cover
Random House, Oct 31, 2011 - Self-Help - 320 pages
34 Reviews

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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LibraryThing Review

User Review  - ssimon2000 - LibraryThing

I read this book for two reasons. First, it was a selection on the 2014 Air Force Chief of Staff Reading List, and second, a coworker recommended it. As a management engineer, change is my job, or I ... Read full review

LibraryThing Review

User Review  - BEGivens - LibraryThing

This book took me about 6 weeks to read, which is almost unheard of for me. I definitely needed to read this book in very short doses. I also altered my reading schedule several times to get my daily ... Read full review

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About the author (2011)

Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine.

They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.

Bibliographic information