Switching Channels: Organization and Change in TV Broadcasting
Harvard University Press, Jun 30, 2009 - Philosophy - 376 pages
Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.
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advertisers affiliates audience bargaining power Big 3 networks Bill Carter broadcast networks broadcast stations cable networks cable operators cable systems cash channels Chapter cinema films commercial comp competition contracts creative industries Cynthia Littleton deal decisions Disney distribution economic entrants episodes ESPN fin-syn first-run fixed costs Fox network Fox’s grams Greg Spring households increase incumbent Joe Flint Joe Schlosser license fee Media mergers Michael Freeman movie MSOs NBC’s network programs number of stations O&Os off-network syndication offer percent pilot prime-time programs profit program series program suppliers ratings rebroadcast rents revenue scheduling Sept share show’s shows sitcoms spots station groups Steve Coe Steve McClellan studio subscriber substantial successful supply syndicated programs syndication market Television tion TV programs TV stations vertical integration Viacom viewers Warner