Systematic/Subjective Colour Selection
This title aims to increase awareness of the importance of colour as a powerful design tool in print. Used properly, colour selections and combinations can be employed to create numerous visual effects to add entire new dimensions to a designer's work. In order to use this tool effectively, colour itself, its selection, and organisation must be understood. This book, with its inspiring content, stimulating design, and approachable format, provides the reader with everything he or she needs to know. Computer technology has revolutionised the work of graphic designers and Systematic/Subjective Colour Selection specifically addresses them. It covers the fundamentals of colour, its choice and interrelationships, the differences between the colour we see in print and on our screens, and how to mix colour in contemporary vector-based computer programs. This guide will give designers of all nationalities a comprehensive understanding of how to choose effective colour schemes for the eye, not the individual. This book is innovatively bound to encompass two-in-one, complete with a detachable colour wheel for the reader to use when choosing future designs.
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additional colours adjacent colours after-image analogous colours Andrew Bellamy ISBN apparent changes avoid or exploit background blue Cathode Ray Tube central colour CMYK mode colour Colours Colour harmony colour mixing colour mode colour scheme colour wheel colour's full potential COLOURED AREA COLOURSELECTION systEMATIC complement complementary colours complementary hues computer monitors contrasting hues cool create cyan dark darker distance effects of simultaneous Electron gun equidistance example found in Systematic Graphic Design grey illusion of depth light magenta maximum chroma mixing colour monochrome OPTICAL MIX optical mixture orange panel pigment potential in design principles of colour process colours produce PROJECTED COLOUR result of mixing saturation screen secondary colours selected colour selections made according shades simultaneous contrast slider Spot colours Subjective Colour Selection Subtractive colour surrounding colour Systematic Colour Selection tertiary colours three hues three primary colours tint larger neutral value and chroma viewer warm warmer wavelengths yellow