Taking Technology to Market: Six Stages to Success
Technology is such a commonplace element in the world of the 90's that those not as directly involved do not clearly understand (or remember) the great complexity involved in bringing new technology to the market-place. Few enterprises, in the next decade, can avoid dealing in some way with the impact of technology on what they do. With a copy machine accessible to almost anyone it is hard to imagine that this technology was new only a couple of decades ago. This brief book can equip any manager with an understanding of the process from the technology idea through the business proposition, model, and plan to the creation of the envisioned business and the actual market entry.
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