Talk the Walk: Advancing Sustainable Lifestyles Through Marketing and Communications
Stanislas Dupré, United Nations Environment Programme, United Nations. Global Compact Office, Utopies
UNEP/Earthprint, 2005 - Business & Economics - 49 pages
Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? In answering these questions this book provides: a summary of existing research on consumers' attitudes towards green products; analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, and automotive; tips to communicate effectively and a practical toolbox for practitioners. This publication has been produced by UNEP, the Global Compact Office and Utopies (a French consultancy firm specialized in sustainable development strategies).
What people are saying - Write a review
We haven't found any reviews in the usual places.
Can mainstream companies do the same?
Can a company incite to consume less?
3L Lupo advanced diesels AGBAR AISE American Apparel barriers Ben & Jerry’s Body Shop brand value Carrefour certification communication companies company’s consumer behavior context corporate countries customers Dov Charney duct eco-friendly emissions energy environment environmental impact Eroski ethical Europe fairtrade products food products Fostering Sustainable fuel Gary Hirshberg green claims green marketing green products greenwashing growth hybrid car industry initiative innovation International issues Jerry’s labels launched liability lobbying manufacturers market share marketing approaches marketing practices McDonald’s Migros Natura NGOs obesity organic and fairtrade organic food pioneers price premium Prius programs promote publicly available information purchasing raise awareness responsible marketing risk savings sector Signed Global Compact social and environmental social marketing social marketing campaigns Source specific standards Stonyfield Farm strategy surveys sustainable consumption sustainable development sustainable lifestyles marketing target technologies tion Toyota Toyota Prius UNEP Utopies vehicles Veolia Veolia Environnement Volkswagen Washright