Talk the Walk: Advancing Sustainable Lifestyles Through Marketing and Communications

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UNEP/Earthprint, 2005 - Business & Economics - 49 pages
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Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? In answering these questions this book provides: a summary of existing research on consumers' attitudes towards green products; analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, and automotive; tips to communicate effectively and a practical toolbox for practitioners. This publication has been produced by UNEP, the Global Compact Office and Utopies (a French consultancy firm specialized in sustainable development strategies).
 

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Contents

Is there
11
How
17
Can mainstream companies do the same?
24
Can a company incite to consume less?
36
III
43
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