Talking Straight

Front Cover
In the same outspoken voice that stirred millions in his 1984 autobiography, Lee Iacocca speaks from the heart about what's on his mind. His new book is a blend of personal history and Mr. Iacocca "talking straight" on many of the issues that vitally concern everyone. He proposes fresh answers to tough questions.

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Talking straight

User Review  - Not Available - Book Verdict

In Iacocca ( LJ 1/85), the author focused primarily on what goes on in the boardrooms of Ford and Chrysler. In this sequel, America's best known respected CEO turns to the nation's problems. Along the ... Read full review

Review: Talking Straight

User Review  - Shaun Murphy - Goodreads

Without a doubt one of the best reads I've had in a long time,Mr. Iacocca's legendary wit and well know personality really show itself in this book. His thoughts on various important topics and issues ... Read full review

Contents

My Kids
21
Growing Older
37
Fame and Faith
53
Copyright

11 other sections not shown

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About the author (1988)

Lee Iacocca was born Lido Anthony Iacocca in 1924 in Allentown, Pennsylvania. he attended Lehigh University as well as Princeton, receiving degrees in industrial engineering and mechanical engineering. In 1946, Iacocca got a job working for Ford Motor Company as an engineering trainee. He switched to sales and in 1953, had worked his way up to assistant sales manager of the Philadelphia district. Three years later he was named sales manager in Washington D. C., and by 1960 he had succeeded Robert S. McNamara as Vice President and General Manager. In 1964, Iacocca developed the Ford Mustang, which was wildly popular, and later introduced the Mercury Cougar and the Lincoln Mark III. Finally in 1970, Iacocca reached the top and was crowned President of Ford. Eight years later he was fired due to the tense relationship between him and Henry Ford II, and was quickly snatched up as President and Chief Executive Officer at Chrysler Corporation. Chrysler was a failing industry at this point, much in debt, but Iacocca managed to turn the company around, cutting costs, getting federal assistance, introducing new cars that sold amazingly well, such as the K-car, and repaying all of the loans in five years. In 1984, Chrysler introduced Iacocca's Chrysler Minivan, which became one of the best selling vehicles in North America. Iacocca retired in 1992 but remained the head of Chrysler's executive committee. He has written two best selling books, "Iacocca: An Autobiography" in 1984, and "Talking Straight" in 1988.

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