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WINNING IN A GLOBAL ECONOMY
THE RULES OF ENGAGEMENT
United States of Europe? Political Imperatives and Commercial Strategy
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achieve acquire acquisition agreement aircraft alliances Amgen approach areas AT&T benefits biotechnology British Telecom changes collaborative R&D commercial company's competitive advantage competitors components corporate venturing costs create culture economies of scale electronics engineering equipment equity ESPRIT established Europe European example exploit Fujitsu funds global Groupe Bull growth Honeywell impact important in-house industry innovation involved Isuzu IVECO Japan Japanese companies joint venture laboratories license long-term major manufacturing ment million Monsanto Motors multinational National Semiconductor negotiations Nippon Steel NUMMI objectives OEM customer Olivetti operations opportunities organization overseas panies parents partial merger participation partners percent phase Philips planning potential precompetitive R&D programs role semiconductor share shareholders Siemens skills strategic investments strategic partnerships Stratus success suppliers technical telecommunications tion tive Toshiba Toyota ture U.S. companies United venture-capital West Germany