Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters

Front Cover
John Allen Hendricks, Lynda Lee Kaid
Routledge, 2011 - Language Arts & Disciplines - 245 pages
0 Reviews
The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting e" to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Election 2008 Comments
11
Voter Learning in the 2008
22
Evaluating Candidate EMail Messages in the 2008 U
44
Copyright

9 other sections not shown

Other editions - View all

Common terms and phrases

About the author (2011)

John Allen Hendricks is Director of the Division of Communication and Contemporary Culture, and Professor of Communication at Stephen F. Austin State University. He is the co-editor of the book Communicator-in-Chief, and he has published numerous journal articles and book chapters on political communication.

Lynda Lee Kaid is Professor of Telecommunications and Research Foundation Professor at the University of Florida. A Fulbright Scholar, she has also done work on political television in European, Asian, and Latin American countries, and is the author/editor of more than 25 books on political advertising and political communication.

Bibliographic information