Telephone Magic: How to Tap the Phone's Marketing Potential in Your Business

Front Cover
McGraw-Hill, 1987 - Business & Economics - 192 pages
Shows how businesses can use the telephone for promotion, advertising, finding new clients, making sales, performing marketing research, and handling distribution, and discusses actual case studies

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Contents

THE INFORMATION AGE MARKETING MIX
11
ADVERTISING
25
PROSPECTING
37
Copyright

9 other sections not shown

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