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Ch APTER PAGE 1 THE TELEPHONE PROVES ITs WoRTH IN SELLING
BUILDING UP A GOOD TELEPHONE ORDER BUSINESS
SALESMANSHIP on TELEPHONE ORDER CALLs
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advertising answer average calls from customers cent centralized centralized group chandise cost counter salespeople counter salesperson counter trade customer calls customer's delivery desirable discussed dollar effective employees example experience extension telephones foreign exchange service grade of service group of telephone handling of telephone important incoming calls incoming telephone calls inquiries larger stores mail order ment merchandise information merchant necessary non-order calls obtained operator organization P.B.Y. switchboard person phone orders phone salespeople Price Range Item prospect purchase retailer sales appeals sales check sales effort sales opportunities sales suggestions selected smaller stores store P.B.Y. store's telephone Sugges suggestion selling supervisor tele telephone business telephone customers telephone equipment telephone job telephone number telephone order business telephone sales department telephone service telephone solicitation tion toll points tomers training job types of sales usually voice