Televised presidential debates: advocacy in contemporary America
Praeger, 1992 - Language Arts & Disciplines - 168 pages
Televised debates between the nominees of the two major parties have become standard fare in contemporary presidential election campaigns. The authors of this important volume maintain that television has altered the very nature of presidential debates profoundly, that the demands of television have dictated the structure and formats of contemporary debates, and that the visual content of presidential debates plays an important role in the way that candidates exercise influence in televised debates. This important work employs a "television perspective" in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors assert that in order to understand contemporary political debates, one must understand how television communicates and exercises influence in this context. Hellweg, Pfau, and Brydon integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates. Televised Presidential Debates will be particularly useful to scholars and students of political communication, campaigns and elections, and mass media.
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History of Television Involvement in Presidential
5 The Impacts of Presidential Debates
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1976 presidential 1976 presidential campaign 1988 general election agenda argued arguments audience broadcast Brydon Burgoon Bush Bush's Candidate A Answer Candidate A Candidate candidate images Carter-Reagan debate Closing statements Communication Association Convention concluded coverage debate formats debate sponsored debate viewing Democratic debate Dukakis election debates electorate Ferraro follow-up questions Geraldine Ferraro Graber Hellweg Hubert Humphrey impact incumbent influence involving issues Jamieson and Birdsell Jimmy Carter journalists Kaid Kennedy Kennedy-Nixon debates League of Women Martel mass media medium Michael Dukakis minutes Candidate moderator Mondale networks Nimmo Nixon October 21 opponent panelists Paper presented party perceptions Pfau political communication political debates polls president presidential campaign primary debates question to Candidate reaction shots relational messages reported Republican response rhetorical Richard Nixon Ritter role Ronald Reagan second debate sound bite strategy style Swerdlow televised debates televised presidential debates verbal vice-presidential debate voting Walter Mondale