Television Access and Political Power: The Networks, the Presidency, and the "loyal Opposition"
This volume chronicles the 60-year history of presidential and opposition access to network television. The system has brought unprecedented exposure to twentieth century presidents but has discriminated consistently against the opposition in Congress. Networks instead have placed themselves in the role of "loyal opposition", operating as the President's counterpoint. In decline, hurt by defecting audiences and advertisers, the network system is now struggling to survive into the next century. The author envisions a new order which will have a profound effect on both political communication and the balance of political power. Television Access and Politcal Power explores the 60 year history, structure, and efficiency of a network communication system which has dominated American political communication during the twentieth century. Contrary to other countries in which clear-cut rules govern the government-broadcaster relationship, American networks are free to exercise their own judgement, regardless of the consequences. The author urges reform on a system that has not worked well for either political party.
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Increasing the Dependence
Network Remote Control
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ABC's affiliates airtime April audience automatic broadcast C-SPAN cable campaign Carl Albert carry the speech Carter CBS and NBC CBS News President conference Congress congressional leadership congressional opposition controversial coverage David Gergen decision Democratic economic election entertainment programming fairness doctrine February Frank Stanton Gerald Ford Gergen Grossman Ibid issues January January 24 Johnson journalists judgments Kennedy live Loyal Opposition million Minow NBC's Nessen network executives network television newsworthiness Nixon opposition access opposition reply Paley percent Personal Interview political communication preempt Pres President Reagan presidential access presidential address presidential speeches Presidential Television prime public service radio ratings Reagan Administration rebuttal Republican request response Richard Salant role Ron Nessen Ronald Reagan Roosevelt Rutkus schedule Senator simultaneous access spokesperson stations three networks Vice-President viewers wanted Washington Bureau Chief Washington Post White House William Paley York