Television and Its Audience

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SAGE Publications, Nov 24, 1988 - Language Arts & Disciplines - 220 pages
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This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.

The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent

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Contents

Part One The Giant Medium
1
Watching Television
12
Part Two Watching Programs
23
Copyright

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Desperately Seeking the Audience
Ien Ang
No preview available - 2002
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