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The New Advertising Strategy
The Most Important Part of an Advertisement
What Kinds of Headlines Attract the Most
11 other sections not shown
adver advertising agency Alexander Hamilton Institute appeal Atwater Kent average Begin your headline cents copy writer coupon returns course curiosity headline customers Dudley Nichols effective end money worries example fact Formula Number free booklet give Halitosis head Hires Root Beer hosiness idea illustration important income inquiry costs interest JOHN CAPLES key number keyed advertising keyed copy Listerine long copy look Lucky Strike Macy's magazine mail order advertisers manufacturer means ment method months name slug newspaper offer paragraph photograph Pianola picture piece of copy printed pulling power radio read the copy reader Rolls-Royce Roy Durstine sales talk salesman self-interest headline short copy soap space story subheads successful Suggestion Number tell thing tion tisement tisers tising type of copy unkeyed vertisement William Lyon Phelps words write yoor zines