The 10 Deadly Sins of Antipreneurship: And How To Avoid Them

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AuthorHouse, Nov 27, 2007 - Business & Economics - 296 pages
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The 10 Deadly Sins of Antipreneurship provides business owners and anyone contemplating starting a business with easy-to-understand and refreshing insights into the common pitfalls of business. Reading this book will help you avoid the following 10 Deadly Sins:

1 Not understanding the game
2 Having the wrong personality
3 Having insufficient skills
4 Forgetting to plan ahead
5 Picking the wrong team
6 Not having enough money
7 Not understanding marketing
8 Forgetting your systems
9 Not having an eStrategy
10 Limiting your options
 

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Contents

66 Financing Your Receivables
140
67 Equipment Leasing
142
68 Equity Financing Through Angels
144
69 Equity Financing Through Venture Capital
146
610 Equity Financing Through Ipo
148
71 Introduction
152
72 Researching Your Market
154
73 Knowing Your Customer
156

23 Stamina Is The Engine Of Success
20
24 Why Positive Mental Attitude Matters
22
25 Perseverance Will Get You To Your Goals
24
26 Concentration And Focus
26
27 Toughness Is The Order Of The Day
28
28 Paying Attention To Detail
30
29 Shrewdness Is Buying Your Straw Hats In The Winter
32
210 Going The Extra Mile
34
211 Developing Spirit And Purpose
36
31 Introduction
40
32 Managing Your Time
42
33 The Power Of Decision Making
44
34 The Magic Of Mistakes
46
35 Negotiating To Win Win
48
36 Networking With Others
50
37 Everything Begins With A Sale
52
38 Problem Solving Solutions
54
39 Learning The Art Of Leverage
56
310 The Importance Of Financial Literacy
58
311 Managing Others Effectively
60
312 Project Management Skills
62
313 Learning To Outsource
64
314 Stepping Up To Leadership
66
315 Becoming A Public Speaker
68
41 Introduction
72
42 Planning Your Income
74
43 What Business To Start
76
44 Selecting Your Market
78
45 Deciding Your Corporate Structure
80
46 Developing Your Core Ideology
82
47 Deciding Your Usp
84
48 Choosing Your Culture
86
49 Building A Mastermind Alliance
88
410 Determining Your People Structure
90
411 Planning Your Money
92
412 Planning Your Systems
94
413 Planning Your Exit Strategy
96
414 Assessing Your Business
98
415 Defining Your Business Plan
100
416 Defining Your Marketing Plan
102
417 Writing Your Marketing Plan
104
418 Budgeting Your Marketing Plan
106
51 Introduction
110
52 Picking Yourself First
112
53 Choosing Your Family
114
54 The Trouble With Partners
116
55 Electing Your Management Team
118
56 Selecting Your Employees
120
57 Choosing Your Professionals
122
58 Picking The Right Board
124
59 Choosing Your Investors Wisely
126
61 Introduction
130
62 Approaching Family And Friends
132
63 Creative Fundraising Techniques
134
64 Getting Funding From Government
136
65 The Challenge With Bank Loans
138
74 Knowing Your Competition
158
75 Knowing Your Environment
160
76 Knowing Your Product
162
77 Knowing Your Price
164
78 Knowing Your Promotion
166
79 Understanding Advertising
168
710 Writing Great Copy
170
711 Designing Great Adverts
172
712 Understanding Public Relations
174
713 Writing Great Press Releases
176
714 Understanding Radio Pr
178
715 The Perfect Press Interview
180
716 The Perfect Press Launch
182
717 Managing A Crisis
184
718 Understanding Direct Response
186
719 Understanding Direct Mail
188
720 Understanding Sales Promotion
190
721 Knowing Your Place
192
722 Knowing Your Image
194
723 Knowing Your Positioning
196
724 Knowing Your Branding
198
725 Understanding Sales
200
81 Introduction
204
82 System To Manage Money
206
83 System To Manage Sales
208
84 System To Run An Operation
210
85 System To Manage Customer Service
212
86 System To Manage Employees
214
87 System To Manage Employee Motivation
216
88 System To Manage The Product
218
89 System To Manage Corporate Issues
220
810 System To Manage Production
222
811 System To Build Scale
224
91 Introduction
228
92 Understanding The Pitfalls
230
93 Planning Your Ebusiness
232
94 Selecting Your Market
234
95 Creating Your Emarketing Plan
236
96 Designing Your Website
238
97 Implementing Your Website
240
98 Building Traffic
242
99 Converting Traffic
244
910 Building Client Relationships
246
911 Getting Your Technology Right
248
912 Getting Your Legal Issues Right
250
913 Managing Your Efinances
252
101 Introduction
256
102 Direct Selling
258
103 Multi Level Marketing
260
104 Selling Through Ebay
262
105 Becoming An Affiliate
264
106 Buying A Business
266
107 Buying A Franchise
268
Postscript
271
Back Cover
275
Copyright

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Page 15 - Do not wish to be anything but what you are, and try to be that perfectly.

About the author (2007)

Mark Palmer is a serial entrepreneur, having helped build and sell several award winning businesses.

He is currently CEO of eZpZemail.com, a leading safe email solution for children.

The 10 Deadly Sins of Antipreneurship draws on over 25 years of his business experience.

It is his first book. He currently lives in Nassau, Bahamas.

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