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1952 PRESIDENTIAL CAMPAIGNS biased paragraphs cent favorable cent optimistic cent pessimistic cent positive coders disagreed crat Other Total Democratic candidate Democratic party distribution of positivism Distribution of Total enson Repub error Favorable Neutral-2 favorable to Dewey favorable to Eisenhower favorable to Stevenson favorable/unfavorable score favored index score FIVE REFERENTS four coders graphs highest percentage hower Stev INDIVIDUAL PROPORTIONS lican Demo lican Democrat magazine mass media mism mistic Per cent mistic Pessi negative paragraphs Negative Per cent negativistic neutral paragraphs Neutral-2 Negative Neutral-2 Neutral-3 Neutral-l Optimistic Neutral-l Pessimistic Newsweek contained number of paragraphs optimism and pessimism optimistic paragraphs Pİr cent PARAGRAPHS Referents paragraphs unfavorable percentage of paragraphs pessimistic paragraphs points favorable posi positive Per cent positive/negative score positivism and negativism positivism index score primary coder Referent Score Direction Referents Opti Republican candidate Republican party sample three series tivism Total Non-Neutral Paragraphs total number Truman unbiased Unfavorable Neutral-2 Unfavorable Optimistic unfavorable paragraphs Unfavorable Pessimistic