The 22 Immutable Laws of Marketing

Front Cover
Profile Books Limited, 1994 - Marketing - 160 pages
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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The 22 immutable laws of marketing: violate them at your own risk

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Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and ... Read full review

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This is one of my favorite marketing books! It is simple, to the point, and because the marketing laws are immutable, you really can't argue that they are valid.
This book is great for any student
or professional looking to get their marketing minds started. I recommend it to my college classes I teach, it helps create a great base of knowledge to build from. 

About the author (1994)

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

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