The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

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AMACOM Div American Mgmt Assn, May 26, 2008 - Business & Economics - 192 pages
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Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn’t. With hard-won wisdom and empathy, she shows readers: the 8 questions everyone should ask up front • the top 10 traits of the successful entrepreneur • how to obtain a license and sellers permit • the best way to create a business plan • 10 simple ways to get referrals • the 6 secrets of marketing a business • smart tips for investing and finance • ways to avoid burnout • how to avoid the 7 biggest pitfalls in businessStarting one’s own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.
 

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Contents

Introduction
1
WHAT IS AN ENTREPRENEUR ANYWAY?
5
READY SET GO
13
TAKING CARE OF BUSINESS
33
WHAT DO YOU BRING TO THE PARTY?
65
MARKET AND SELL YOUR SOCKS OFF
91
GET CONNECTED TO THE WEB FOR PROFIT
133
MAKING ROOM FOR MORE BUSINESS
155
Index
173
About the Author
179
Copyright

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About the author (2008)

Susan Urquhart-Brown (Oakland, CA) started her own company in 1995. As a business coach and mentor, she has encouraged thousands of people to build the business of their dreams. From 1998 to 2001, Susan wrote an advice column in The San Francisco Chronicle for entrepreneurs called, "Going Solo."

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