The Accidental Startup

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Penguin, 2009 - Business & Economics - 355 pages
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With unemployment at a four-year high of 5.5%, many people are out of work and many more are either underemployed or in fear of losing their jobs. Many of these workers have long thought of owning their own businesses, but set their dreams aside in favor of the job 'security' offered by their corporate positions. But times have changed and people no longer feel the same level of stability in corporate America. Many are now re-examining their dreams of self-employment and The Accidental Startupwill help them turn those dreams to dollars.

The Accidental Startup helps readers determine if self-employment is the right choice for them, and, if it is, how to go about the process of starting and running their own business. In it, readers learn how to-

  • Determine if it makes financial sense to leave the corporate world behind
  • Assess whether they have what it takes to be self-employed
  • Identify the market for their business and test whether it's viable
  • Weigh the pros and cons of different legal structures and choose the one best suited to their needs
  • Calculate start-up costs and revenue streams before making any investments
  • Develop a business plan to identify goals and assist with funding
  • Position the business for success by understanding the strengths and weaknesses of the competition
  • Get up to speed on accounting basics
  • Advertise and market the business
  • Decide when and how to grow the business

In addition, this book includes more than 20 forms that readers can use as their own.**Please note these forms will unlikely be applicable to the Australian Market**

Danielle Babb, Ph.D., MBA,is a successful small business owner, author, professor, and an economic and real estate expert who regularly appears on major news networks(US). She has written five books, including How to Make Money Teaching Online(Wiley, 2007), and The Accidental Landlord(Alpha, 2008). Danielle owns her own successful real estate business and she is one of the most successful independent providers of online education, having partnered with thirteen different universities and taught as many as eighty online courses per year! In addition, Danielle is a highly sought after expert who averages half a dozen appearances per month with major television shows, including- Your World with Neil Cavuto, The Nightly Scoreboard, Money for Breakfast, Fox and Friends, the Today Show, MSNBC News, CNN Headline News, CNN's Open House, NBC Nightly News, and more.

 

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Contents

Does Self Employment Make Sense for You?
1
Myth Busters
21
Dreams to Dollars
39
Your Path to Entrepreneurship
69
Business Plans
93
Raising Capital
115
The First Year
135
Money Basics
155
Advertising and Marketing Your Business
173
Grow Baby Grow
193
Service Demands
207
Watching Out for Scary Monsters
219
Success
235
Copyright

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About the author (2009)

Danielle Babb, Ph.D., MBA, is a successful small business owner, author, professor, and an economic and real estate expert who regularly appears on major news networks. She has written five books, including How to Make Money Teaching Online and The Accidental Landlord. Danielle owns her own successful real estate business and teaches as many as eighty online courses per year! In addition, Danielle is a highly sought after expert who averages half a dozen appearances per month with major television shows, including: Your World with Neil Cavuto, The Nightly Scoreboard, Money for Breakfast, Fox and Friends, the Today Show, MSNBC News, CNN Headline News, CNN's Open House, NBC Nightly News, and more.

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