The Americano Dream: How Latinos Can Achieve Success in Business and in Life
The Americano Dream tells you everything you need to know to become a successful entrepreneur. Drawing on his own marketing expertise and decades of invaluable business experience, Sosa offers practical, hard-hitting advice to other Latinos who aspire to success in business and life. With honesty and insight, he explains how Latino cultural views can become barriers to success and describes how to develop clear goals and strategies, effective approaches to problem-solving, and most important of all, an assertive, can-do attitude. Sosa also tells you how to master the arts of planning, communication, and negotiation, as well as providing guidance on ways to increase self-confidence and transform your cultural heritage into an asset that can become a viable tool for success.
What people are saying - Write a review
We haven't found any reviews in the usual places.
ESCAPING THE CULTURAL SHACKLES
THE TRAIN IS MOVINGARE YOU ON BOARD?
The Eight Latino Business Stereotypes
11 other sections not shown
Other editions - View all
achieve advertising agency African-Americans American Americano Dream Anheuser Busch attitude aventurero become believe better boss business plan businesspeople businessperson chapter client Coca-Cola comfortable competition conquistadores corporations customers deal dollars earn Edward James Olmos employees ethnic feel firm focus groups friends Geraldo Rivera Gloria Estefan goal Goizueta Henry Bonilla Henry Cisneros high school hire idea KENS-TV kids Kl Kl knew language Latin America live look Marketing your Company McDonald's means meeting ments Mexican million minority negotiation ness networking OOOOOO ourselves parents patron peon person profits programs Roberto Roberto Goizueta San Antonio sell someone Sosa Spanish started succeed Successful Latinos sure talent talk television tell Texas there's things tion told Traits of Successful trust Twelve Traits University Vikki Carr Virgil Elizondo woman women