The Annual Campaign

Front Cover
John Wiley & Sons, Aug 7, 2009 - Business & Economics - 312 pages

LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION

Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause.

This nuts-and-bolts book presents practical advice on:

  • The secrets to running an effective, well-coordinated annual campaign
  • Why your annual campaign needs a strong support base
  • How to know when your organization is ready to launch its campaign
  • Best practices for growing human relationships—and big pledges and gifts
  • How to get your volunteer force purposefully engaged

Brimming with step-by-step guidance and practical tools, including checklists for annual support campaigns, assessments for campaign readiness, sample pledge cards, cultivation tips for obtaining larger gifts, and much more, The Annual Campaign is the only guide you'll need to launch a successful—and abundantly lucrative—annual campaign.

 

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Contents

Chapter 1 What Is the Annual Fund?
1
Chapter 2 Benefits of the Annual Campaign
19
Chapter 3 Assessing Campaign Readiness
57
Chapter 4 Developing the Case for Support
93
Chapter 5 Recruiting Volunteers
121
Chapter 6 Building Your Campaign Teams
165
Chapter 7 Building Relationships and Asking for the Gift
193
Chapter 8 Planning and Evaluating Your Campaign
227
Index
271
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About the author (2009)

ERIK J. DAUBERT speaks, teaches, and consults on countless financial development topics. With decades of nonprofit experience, Erik is regarded as a leader in the areas of financial development and nonprofit management. He holds the title of Advanced Certified Fund Raising Executive (ACFRE), has advised hundreds of diverse nonprofits on their annual support campaigns, and has taught and inspired thousands of volunteers over the years. He resides in Durham, North Carolina.

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